General

What is GEO?

Generative Engine Optimization prepares store content for systems that consume structured data and generate answers. Shopigent AI GEO focuses on schema.org JSON-LD, catalog access through MCP, and visibility checks. It does not guarantee placement in an AI answer.

How is this different from SEO?

SEO focuses on search-engine discovery and ranking. GEO adds machine-readable product data and interfaces that compatible AI systems can consume. The two approaches can complement each other.

Do I need to know coding?

No. The app generates schemas and provides guided pages. You still need to enable the theme app extension and choose when to save advisory optimizer changes.

Plans and Billing

Is there a free plan?

Yes. Free includes schemas for 25 products, 500 MCP calls per month, heuristic description scoring, validation, reports, CSV export, and the eight MCP tools.

What does Growth include?

Growth is $19.99/month. It raises the limits to 500 products and 10,000 MCP calls, adds 4 scheduled and 4 manual citation runs per month, LLM rewrites, competitive comparison, and live HTML checks.

What does Pro include?

Pro is $49.99/month. It includes unlimited product schemas, 50,000 MCP calls per month, ten manual real-AI runs per month, 4 scheduled citation runs, selectable AI engines, LLM rewrites, and competitive comparison.

Can I cancel or change plans?

Use Shopify's hosted pricing page to select an available monthly plan. Shopify is the billing authority for plan changes.

Technical

How does the MCP Storefront work?

Generate an API key in Settings, then configure a compatible MCP client with the app endpoint and key. The server exposes eight catalog tools. See the MCP guide for setup details.

Is my data safe?

MCP API keys are stored as SHA-256 hashes. Traffic uses HTTPS. See the Privacy Policy for collected data, subprocessors, retention, and deletion.

What happens if I uninstall?

The uninstall and Shopify erasure webhooks use the same transactional deletion path for shop data, sessions, generated schemas, reports, usage rows, and related records.

Does the app change my theme files?

No theme-write scope is required. Storefront JSON-LD is delivered through a theme app extension and product metafield. The merchant must enable the block or embed.

Does the app publish an agent-discovery file?

No. Shopify serves /agents.md natively; Shopigent AI GEO does not publish or manage it. Settings has no llms.txt preview. Use the authenticated MCP endpoint for compatible clients that you explicitly connect.

Visibility Checks

How does measurement work?

The legacy web-search simulation is disabled. Real-AI measurement (Growth/Pro, manual and quota-limited) sends buyer prompts through OpenAI web search and the Perplexity Agent API. Only a provider-attached citation of the store domain counts; retrieved search results and text matches never enter the citation rate.

What is a real-AI run?

Growth and Pro can manually query OpenAI web search and Perplexity. The result reflects those provider responses at that time and consumes one monthly real-AI quota unit.

Can reviewers run real measurement on a test install?

No. Real provider measurement is disabled for test installs, including development/reviewer stores with test subscriptions, because provider calls incur real costs. This includes manual runs, scheduled runs, and competitive measurement. A paid test plan does not bypass this gate. Review schema generation, MCP tools, heuristic optimization, and eligible HTML checks instead.

Why might a product not appear?

Search indexing, catalog content, availability, provider behavior, and the query itself can all affect results. Check schema delivery, improve incomplete descriptions, and run a later measurement; outcomes vary.