What the Comparison Measures
Competitive Comparison runs the same buyer prompts used by Real AI measurement, once, through OpenAI web search and Perplexity Agent. It classifies citations of your store domain and one competitor domain in those answers.
It does not fetch the competitor store and it does not copy their products. You can optionally enter handles so /products/{handle} citations on that domain are labeled. Any other URL on that host still counts as a domain citation.
This is a point-in-time diagnostic of API responses. It is not a ranking, not a recommendation, and not what a signed-in chat user necessarily sees. A retrieved search result is not a citation.
Run a Comparison
- Open Competitive Comparison in the embedded app.
- Enter the competitor's public store URL. The host is matched exactly. A different domain is a separate comparison.
- Optionally add up to 8 product handles on that domain.
- Select Run comparison.
A comparison uses one monthly real-AI check, the same quota as Real AI measurement. The app does not save a comparison when no provider returns a completed answer. That attempt still uses the check. If one engine returns completed answers and the other fails, the completed side is saved and the missing engine is labeled not included.
Read the Results
Cited answers: completed answers that cited your domain, or the competitor domain, out of completed answers that attached provider citations.
Share of voice: among completed answers that cited your store or this competitor, the share that cited each. Other websites are not in this share. Shown only when at least 3 such answers exist. The two shares can both include the same answer, so they do not add to 100%.
Cited websites: how many distinct cited hosts were your store, this competitor, or other sites. This is not share of voice.
No citations: the run attached no provider citations. The app shows "No citations in this run", not 0%.
Saved comparisons from before this methodology keep their history and hide the old rates.
Availability
Competitive Comparison is included in Growth ($19.99/month) and Pro ($49.99/month). Free merchants can view the feature and cannot run a comparison.